{"id":17852,"date":"2012-01-18T11:20:28","date_gmt":"2012-01-18T16:20:28","guid":{"rendered":"http:\/\/ringsidereport.com\/?p=17852"},"modified":"2022-02-06T11:09:58","modified_gmt":"2022-02-06T17:09:58","slug":"jason-mayhem-miller-ufc-news-airwalk-partners-with-mma-star","status":"publish","type":"post","link":"https:\/\/ringsidereport.com\/?p=17852","title":{"rendered":"Jason \u201cMayhem\u201d Miller UFC NEWS \u2013 Airwalk Partners with MMA Star"},"content":{"rendered":"

\"\"<\/a>Global youth lifestyle brand Airwalk is proud to announce a partnership with professional MMA athlete and media personality Jason \u201cMayhem\u201d Miller.<\/p>\n

Miller currently fights in the Ultimate Fighting Championship\u00ae (UFC) and holds more than 30 MMA wins against top fighters in the sport. His high energy and magnetic personality have also led him to a steady stream of media projects, including an upcoming role in actor Kevin James\u2019 film \u201cHere Comes the Boom,\u201d host of the popular MTV show Bully Beatdown, and coaching in the past season of The Ultimate Fighter for Spike TV. Under the new partnership, Miller, represented by Ryan Parsons of Radius Sports Entertainment, will endorse Airwalk footwear products.<\/p>\n

\u201cAirwalk has always brought a young, fun and unexpected point of view to board sports. Working with someone like Jason is simply an extension of the brand\u2019s personality,\u201d said Bruce Pettet, President and CEO of Collective Licensing International (CLI), which owns and manages the Airwalk brand. \u201cJason is one of those rare people that transcends his sport and entertains and inspires people whether they have a direct connection to MMA or not.\u201d<\/p>\n

The partnership between Miller and Airwalk is one that began when he was young. Miller loved skating as a kid, and was drawn to the Airwalk brand due to its impressive team roster, style and edgy vibe. After high school, Miller moved to California where he spent his days at local Southern California skate parks.<\/p>\n

\u201cAirwalk is such an iconic brand,\u201d Miller said. \u201cThe first memories I have of \u2018cool guys\u2019 were the dudes thrashing on skateboards in Airwalks. And, considering I\u2019ve had a pair in my closet since I was 15 years old, working with the brand feels like a natural fit.\u201d<\/p>\n

The initial collaboration between Miller and Airwalk will be the production of a web-based video series that will explore the intersection of Miller\u2019s life, MMA and board sports culture. Through collaboration between Miller and Airwalk\u2019s social media networks, fans will be able to tune in and experience Miller\u2019s Airwalk antics first hand.<\/p>\n

A 12-year veteran of the sport, Miller has fought in a variety of organizations, most notably DREAM in Japan, STRIKEFORCE\u2122 and currently in the UFC. Miller just finished up coaching the 14th season of UFC\u2019s The Ultimate Fighter for Spike TV.<\/p>\n

Outside of the MMA scene, Miller hosted Mark Burnett Productions\u2019 Bully Beatdown for three seasons on MTV, a reality show that put real life bullies against professional MMA fighters. Miller has provided color commentary for \u201cKing of the Cage\u201d on HDNet, has guest-hosted thesyndicated radio show \u201cLoveline\u201d and regularly co-hosts \u201cMayhem Mondays\u201d on The Jason Ellis Show on Sirius XM\u2122.<\/p>\n

About Collective Licensing International<\/p>\n

Collective Licensing International, LLC, a subsidiary of Collective Brands, Inc. (NYSE:PSS), was formed in January 2004 and is the owner and\/or license operator of Airwalk\u00ae, Above The Rim\u00ae, Vision Street Wear\u00ae, Clinch Gear\u2122, STRIKEFORCE\u2122, Sims\u00ae, Lamar\u00ae and LTD\u00ae, World Snowboarding Championships\u2122 and Hind\u00ae. Collective Licensing International is based in Englewood, Colorado. www.collectiveintl.com<\/a><\/p>\n

About Collective Brands, Inc.
\nCollective Brands, Inc. (NYSE: PSS) is a leader in bringing compelling lifestyle, fashion and performance brands for footwear and related accessories to consumers worldwide. The company operates three strategic units covering a powerful brand portfolio, as well as multiple price points and selling channels including retail, wholesale, ecommerce and licensing. Collective Brands, Inc. includes Payless ShoeSource, focused on democratizing fashion and design in footwear and accessories through its nearly 4,500-store retail chain, with its brands Airwalk\u00ae, Dexter\u00ae, Champion\u00ae and designer collections Lela Rose for Payless, Christian Siriano for Payless and Isabel Toledo for Payless, among others; Collective Brands Performance + Lifestyle Group, focused on lifestyle and performance branded footwear sold primarily through wholesale and retail, with brands including Stride Rite\u00ae, Keds\u00ae, Sperry Top-Sider\u00ae, and Saucony\u00ae; and Collective Licensing International, the brand development, management and global licensing unit, with such youth lifestyle brands as Airwalk\u00ae, Vision Street Wear\u00ae, Sims\u00ae, Lamar\u00ae and LTD\u00ae. Information about, and links for shopping on, each of the Collective Brand\u2019s units can be found at www.collectivebrands.com.<\/a><\/p>\n

\"\"<\/a>\"\"<\/a>\"\"<\/a>\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Global youth lifestyle brand Airwalk is proud to announce a partnership with professional MMA athlete and media personality Jason \u201cMayhem\u201d Miller. Miller currently fights in the Ultimate Fighting Championship\u00ae (UFC) and holds more than 30 MMA wins against top fighters in the sport. His high energy and magnetic personality have also led him to a […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[5971,5969,5970,510,736],"class_list":["post-17852","post","type-post","status-publish","format-standard","hentry","category-boxing-news","tag-airwalk","tag-mayhem","tag-miller","tag-mma","tag-ufc"],"_links":{"self":[{"href":"https:\/\/ringsidereport.com\/index.php?rest_route=\/wp\/v2\/posts\/17852","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ringsidereport.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ringsidereport.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ringsidereport.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ringsidereport.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=17852"}],"version-history":[{"count":-4,"href":"https:\/\/ringsidereport.com\/index.php?rest_route=\/wp\/v2\/posts\/17852\/revisions"}],"wp:attachment":[{"href":"https:\/\/ringsidereport.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=17852"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ringsidereport.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=17852"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ringsidereport.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=17852"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}