{"id":18052,"date":"2012-02-01T00:00:40","date_gmt":"2012-02-01T05:00:40","guid":{"rendered":"http:\/\/ringsidereport.com\/?p=18052"},"modified":"2012-01-31T20:54:21","modified_gmt":"2012-02-01T01:54:21","slug":"ufc-dominates-primetime-in-key-demos","status":"publish","type":"post","link":"https:\/\/ringsidereport.com\/?p=18052","title":{"rendered":"UFC Dominates Primetime in Key Demos"},"content":{"rendered":"<p><a href=\"http:\/\/ringsidereport.com\/?p=18052\" rel=\"http:\/\/ringsidereport.com\/?p=18052\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-6582\" style=\"margin-right: 10px; margin-left: 10px;\" title=\"ufc_header\" src=\"http:\/\/ringsidereport.com\/wp-content\/uploads\/2011\/01\/ufc_header.jpg\" alt=\"\" width=\"232\" height=\"169\" \/><\/a>Saturday night\u2019s UFC on FOX event from the United Center in Chicago posted a 2.6\/5 national rating\/share, according to figures released by Nielsen Media Research today. As expected, FOX dominated the night on the important younger demographics. FOX\u2019s 2.4 among Adults 18-49 nearly beat the combined ratings of ABC, CBS, and NBC (2.5 combined) and FOX\u2019s 2.5 among Adults 18-34 easily beat those three network competitors combined (1.4). The three-bout broadcast on FOX averaged 4.7 million viewers from 8:00 PM \u2013 10:19 PM ET.<\/p>\n<p>The two-hour event, the first official network broadcast of FOX\u2019s partnership with UFC, is off slightly (-16%) from the UFC on FOX premiere in November (3.1\/5), which was only one hour and featured a highly-anticipated heavyweight championship fight. When comparing similar time periods for the two events, FOX posted a 3.0\/5 from 9:00 &#8211; 10:15 PM ET, off only a tenth from the November UFC fight. <!--more--><\/p>\n<p>In several meaningful demographics, the last hour of Saturday\u2019s broadcast rated higher than November\u2019s UFC premiere on FOX with Men 25-49 up +3%, Men 25-54 up +3%, Men 35-54 up +4%.<\/p>\n<p>As anticipation to the night\u2019s main event grew so did the ratings and viewership. The night\u2019s first match between Demian Maia and Chris Weidman scored a 2.2\/4 rating\/share. The next fight between Chael Sonnen and Michael Bisping grew to a 2.7\/5. Fans tuned in to see former light heavyweight champion Rashad Evans take on undefeated former national champion wrestler Phil Davis with that bout posting a 3.4\/6. More than 6 million viewers watched the five-round bout where Evans defeated Davis by unanimous decision.<\/p>\n<p>The top five metered markets for Saturday\u2019s UFC on FOX event are: Las Vegas &#8211; 4.1\/8; Louisville &#8211; 4.1\/7; Indianapolis &#8211; 3.9\/7; Greenville &#8211; 3.9\/6; Tulsa &#8211; 3.9\/6; and Knoxville &#8211; 3.9\/6.<\/p>\n<p><a href=\"http:\/\/www.amazon.com\/Family-Secret-Forris-Day-Jr\/dp\/B004GLZ4YG\/ref=sr_1_1?s=dvd&amp;ie=UTF8&amp;qid=1309134704&amp;sr=1-1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-11987\" style=\"margin-left: 10px; margin-right: 10px;\" title=\"family secret ad pic\" src=\"http:\/\/ringsidereport.com\/wp-content\/uploads\/2011\/06\/family-secret-ad-pic.jpg\" alt=\"\" width=\"100\" height=\"143\" \/><\/a><a href=\"http:\/\/www.authorhouse.com\/BookStore\/BookDetail.aspx?Book=232300\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-11989\" style=\"margin-left: 10px; margin-right: 10px;\" title=\"boxing interviews ad bio\" src=\"http:\/\/ringsidereport.com\/wp-content\/uploads\/2011\/06\/boxing-interviews-ad-bio1.jpg\" alt=\"\" width=\"100\" height=\"143\" \/><\/a><a href=\" http:\/\/twitter.com\/#!\/RingsideReport1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-11987\" style=\"margin-left: 10px; margin-right: 10px;\" title=\"family secret ad pic\" src=\" http:\/\/ringsidereport.com\/wp-content\/uploads\/2011\/08\/twitter-ad-link.jpg\" alt=\"\" width=\"100\" height=\"143\" \/><\/a><a href=\"http:\/\/ringsidereport.com\/?page_id=1371\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-11990\" style=\"margin-left: 10px; margin-right: 10px;\" title=\"advertise header2\" src=\"http:\/\/ringsidereport.com\/wp-content\/uploads\/2011\/06\/advertise-header2.jpg\" alt=\"\" width=\"200\" height=\"143\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Saturday night\u2019s UFC on FOX event from the United Center in Chicago posted a 2.6\/5 national rating\/share, according to figures released by Nielsen Media Research today. As expected, FOX dominated the night on the important younger demographics. FOX\u2019s 2.4 among Adults 18-49 nearly beat the combined ratings of ABC, CBS, and NBC (2.5 combined) and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[185,593,736],"class_list":["post-18052","post","type-post","status-publish","format-standard","hentry","category-boxing-news","tag-dana-white","tag-ratings","tag-ufc"],"_links":{"self":[{"href":"https:\/\/ringsidereport.com\/index.php?rest_route=\/wp\/v2\/posts\/18052","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ringsidereport.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ringsidereport.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ringsidereport.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ringsidereport.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=18052"}],"version-history":[{"count":-3,"href":"https:\/\/ringsidereport.com\/index.php?rest_route=\/wp\/v2\/posts\/18052\/revisions"}],"wp:attachment":[{"href":"https:\/\/ringsidereport.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=18052"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ringsidereport.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=18052"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ringsidereport.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=18052"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}