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<\/a>When the staff of American Public Television, like many media companies, faced the prospect of abruptly working from home due to coronavirus measures, they were ready. \u201caxle ai, as well as some of the other key network technologies we\u2019ve implemented, were the difference between being disconnected totally from our business due to COVID-19, and being able to operate nearly at regular capacity,\u201d says APT Vice President of Technology Gerry Field.<\/p>\nWhen the staff of American Public Television, like many media companies, faced the prospect of abruptly working from home due to coronavirus measures, they were ready. APT is a syndicator; a leading non-profit organization whose mission is to find, curate, license, and distribute content to public television stations. Operating with a modest staff, they\u2019ve amassed a current and legacy catalog of hundreds of series and single event programs encompassing documentaries, education, travel, performance, news and current affairs programs ranging from Lidia\u2019s Kitchen to Rick Steves\u2019 Europe to Doc Martin and Midsomer Murders.<\/p>\n
Just a few years ago, APT\u2019s workflows were tied to physical media like tapes and hard drives. Upon implementing axle ai, they were able to economically transition to a browser-based, shared media workflow. So, when recently faced with COVID-19 work restrictions, they were able to swiftly navigate to a distributed approach almost overnight. \u201caxle ai, as well as some of the other key network technologies we\u2019ve implemented, like VPN and cloud storage, were the difference between being disconnected totally from our business due to COVID-19, and being able to operate nearly at regular capacity,\u201d says APT Vice President of Technology Gerry Field.<\/p>\n
A better way to screen<\/p>\n
APT began to transition to digital distribution and file-based workflows, with the goal \u201cto turn our screening rooms into ingest rooms, and move our screening functions right onto everybody\u2019s desktop.\u201d Put off by the cost and complexity of MAM systems they investigated, Field and his team opted for axle ai\u2019s budget-friendly software, which takes advantage of industry standards and cost-effective storage to simplify networked video workflows.<\/p>\n
“If content comes in as files, great; if it comes in as tape, we ingest, and in either case create proxies for screening through axle,” Gerry continued. Now, he added, \u201cAnything being submitted to us is coming in as a file in a broadcast format. We\u2019ve broken away from limited on-prem \u2018silos\u2019 we had before, and extend access to more content at the desktop regardless of the location. Of course, this same capability has made it possible for us to handle the switch to a fully-remote workforce, which would have been unthinkable previously.\u201d<\/p>\n
Designed for easy adoption<\/p>\n
\u201cMost of all, axle made it possible to get a system appropriately scaled for what we need, and for the resources that we have. The two equal parts are cost and complexity. There are a lot of asset management products in the market that, particularly for my needs, are tremendously overbuilt. We needed something that could be installed easily and give us access, quickly, to the content that we need to see. I was able to get it spun up and operational inside of three days and get axle ai into the adoption cycle.\u201d<\/p>\n
The fact that axle is not technically demanding was very important: \u201cAPT has good talented and technically aware staff but we\u2019re not the kind of company that has a deep engineering department, or a stable of editors,\u201d Gerry added. \u201cI could possibly do deeper, more interesting things with a more expensive system, but my experience with things like that is they sound good, but wind up being a boat anchor.\u201d<\/p>\n
Expansion and growth<\/p>\n
As APT moves to a new public television member station interconnection system, axle has been integrated with APT back-end business systems, so licensing and media access rights information are linked to axle. \u201cThat\u2019s important as APT owns very little programming; it\u2019s almost all licensed for distribution under contracts. Under the new system, material comes into our cloud, is synced from our cloud to local storage and axle makes proxy copies for screening and tracking.\u201d<\/p>\n
Gerry has seen APT\u2019s use of axle ai grow, especially for review of underwriting spots and to help suppliers in negotiating with underwriters. \u201cIn addition to full length programs, we\u2019re now including promos, sizzle reels, clips, and other promotional material related to the program,\u201d Gerry said the staff is now using axle to make programming notes, \u201cextending desktop screening access to collaboration and sharing comments about the content as well.\u201d<\/p>\n
Radically Simple Resonates<\/p>\n
Gerry cites axle\u2019s \u2018radically simple\u2019 principle as a key reason for adopting it. \u201cIt\u2019s one of the things that got me interested. That, and the experience and credibility of the founders in both developing media asset management systems and knowing how they were actually used.\u201d The recent switch from a single work location to a work-from-home team approach required under COVID-19 public health mandates worldwide, turned out to be achievable almost overnight due to axle ai\u2019s affordable, accessible browser-based HD\/4K workflows.<\/p>\n","protected":false},"excerpt":{"rendered":"
[AdSense-A] When the staff of American Public Television, like many media companies, faced the prospect of abruptly working from home due to coronavirus measures, they were ready. \u201caxle ai, as well as some of the other key network technologies we\u2019ve implemented, were the difference between being disconnected totally from our business due to COVID-19, and […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17984],"tags":[21912],"class_list":["post-87431","post","type-post","status-publish","format-standard","hentry","category-entertainment-news","tag-american-public-television-easily-manages-covid-19-transition-to-remote-work-with-axle-ai-software-entertainment-news"],"_links":{"self":[{"href":"https:\/\/ringsidereport.com\/index.php?rest_route=\/wp\/v2\/posts\/87431","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ringsidereport.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ringsidereport.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ringsidereport.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ringsidereport.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=87431"}],"version-history":[{"count":-3,"href":"https:\/\/ringsidereport.com\/index.php?rest_route=\/wp\/v2\/posts\/87431\/revisions"}],"wp:attachment":[{"href":"https:\/\/ringsidereport.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=87431"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ringsidereport.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=87431"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ringsidereport.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=87431"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}