WWE (NYSE:WWE) today announced an exclusive, multi-year agreement with toy manufacturer The Bridge Direct to develop and market construction toys based on WWE events and characters. The agreement marks the first time WWE will enter the construction toy category.
Targeted to WWE fans between the ages of 4 and 14, the comprehensive line includes figures, accessories, and construction bricks to “build your own” playsets, which bring WWE’s action-packed events and Superstars to life.
“We are excited to partner with The Bridge Direct and bring WWE’s new construction line to market for the first time,” said Casey Collins, Executive Vice President of Consumer Products, WWE. “The new product line will provide the youngest members of the WWE Universe with an entirely new way to engage with our brand, further cementing their connection to WWE.”
“WWE is one of the greatest sports entertainment franchises in the market today,” said Jay Foreman, President and CEO of The Bridge Direct. “We are thrilled to partner with WWE on an exciting product line that offers a compelling and interactive way for young fans to engage with one of their favorite entertainment franchises.”
The WWE construction toys are expected to begin rolling out at major mass retailers in Spring 2014.
WWE, a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family friendly entertainment on its television programming, pay-per-view, digital media and publishing platforms. WWE programming is broadcast in more than 150 countries and 30 languages and reaches more than 650 million homes worldwide. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, Miami, London, Mumbai, Shanghai, Singapore, Istanbul and Tokyo.
Additional information on WWE (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/.
About The Bridge Direct, Inc.
The Bridge Direct, Inc. is a global children’s consumer products company that designs, manufactures and distributes a wide range of toy lines based on top entertainment licenses, as well as proprietary brands. The company’s products include: The Hobbit figures and role play toys; Flying Heroes airborne superhero figures; Looney Tunes plush, figures, playsets and role play toys; Pinkie Cooper and the Jet Set Pets™ fashion doll line; Inkoos™ draw, wash and redo activity plush; and Justin Bieber dolls and toys. To find out more about The Bridge Direct, please visit www.thebridgedirect.com or follow the company on Facebook at http://www.facebook.com/TheBridgeDirect.