BEYBLADE: Evolution – Nintendo 3DS VIDEO GAME NEWS & UPDATE
BEYBLADE: Evolution, the first BEYBLADE game to be developed for the Nintendo 3DS™, will release in North America and Europe this fall backed by a worldwide marketing campaign with support from publisher Rising Star Games, licensing agent Nelvana Enterprises and master toy licensee Hasbro.
BEYBLADE: Evolution is just one element of a major rebrand for the BEYBLADE, one of the leading kids’ brands in the world. The marketing campaign includes extensive, multi-territory cross-promotion incorporating TV, radio, print, online, in-store tournaments and social media. BEYBLADE: Evolution will also be shown at Gamescom this week; Germany is the third biggest market for BEYBLADE.The brand new BEYBLADE television series, Shogun Steel, which is previewed in BEYBLADE: Evolution, began airing last week on Cartoon Network in the US and on YTV in Canada.
BEYBLADE: Evolution, which was well received by retail and the media at E3 this year, will be released as two SKUs – a solus title with an SRP of $29.99 and a limited collector’s edition at SRP $39.99 including the exclusive Wing Pegasus 90WF BEYBLADE toy, which is not, and never will be, available to buy alone anywhere outside of Japan.
“We’re very excited about the launch of BEYBLADE: Evolution,” said Martin Defries, managing director, Rising Star Games. “There has been a two year gap since the last BEYBLADE game was launched yet the market shows no sign of waning – quite the opposite: BEYBLADE is the second biggest kids’ franchise in the world.
“Since it launched, over 200 million toys have sold worldwide and it has appeared consistently on major retailer top 10 toy lists. Coupled with the reception the game received at E3 and the support we are receiving from Nintendo, Hasbro and Nelvana, we’re confident BEYBLADE: Evolution will be a success.”
About Nelvana Enterprises
Founded in 1971 as a small independent studio, Nelvana is now one of the world’s leading international producers and distributors of children’s animated and live-action content. Nelvana is comprised of Nelvana Studio and its distribution arm Nelvana Enterprises and owned by Corus Entertainment Inc. Nelvana Studio is a globally recognized studio that produces a stable of award-winning and globally renowned brands that focus on comedies, preschool, boys and live action. Leading boys action brands include anime series BEYBLADE: Metal Fury,BEYBLADE: Shogun Steel and Bakugan. Nelvana’s content airs on Corus Entertainment’s kids channels in Canada and in over 160 countries around the world. The Nelvana library has well over 3,800 episodes of programming and has received over 70 major international program awards including Emmys® and Geminis. Nelvana Enterprises distributes programming from the Nelvana Studio and key creative partners to broadcasters, home entertainment and digital distribution partners the world over. Its merchandise licensing team manages consumer products licensing globally, including home entertainment and interactive. Visit the Nelvana website at www.nelvana.com.
About d-rights Inc.
d-rights Inc. is a 100% owned subsidiary of Mitsubishi Corporation, one of the world’s biggest general trading company, handling entertainment content for a variety of Media, offering services in every aspect of content business including production, rights management, financing and merchandising. Check our properties at http://www.d-rights.com.
About Hasbro
Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company’s world class brand portfolio. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with innovative, well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Company’s Hasbro Studios develops and produces television programming for markets around the world . The Hub TV Network is part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), in the U.S. Through the Company’s deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the “World’s Most Ethical Companies” and is ranked as one of Corporate Responsibility Magazine’s “100 Best Corporate Citizens.” Learn more at www.hasbro.com. © 2012 Hasbro, Inc. All Rights Reserved.
About Rising Star Games
Rising Star Games Limited is a European video games publisher for Nintendo 3DS™, Nintendo DS™, Microsoft Xbox 360® and Wii™, Sony PlayStation3®, PSP™ and Vita™. Rising Star Games has published over 100 games with a schedule of exciting releases for 2013 beyond. For more information please visit www.risingstargames.com
Check out the official BEYBLADE Evolution site here: www.beybladethegame.com