WWE announced it has officially changed its corporate logo to convey a more contemporary, bold and powerful image while maintaining the iconic “W,” which has been a part of the company’s long-storied history. The logo, originally designed for WWE Network, will become the beacon of sports entertainment and will represent the brand as it continues to bring together a passionate, diverse and global fan base with a unique blend of live action, excitement and drama.
“We are excited to launch a new logo that reflects the evolution and future of WWE’s global brand,” said Stephanie McMahon, Chief Brand Officer, WWE. “While we usher in a new iconic brand identity, WWE’s best-in-class entertainment, which has stood the test of time for the past 50 years, will continue to reward our fans’ passion with our exciting blend of unique characters, incredible athleticism and engaging storylines.”
The new logo was unveiled on Twitter by Vince McMahon, Chairman & Chief Executive Officer, WWE, at the company’s headquarters in Stamford, Conn. Fans first saw it at Summerslam August 17th.