An ad agency in Manhattan has come under some hot water after they debuted an advertisement with a firefighter, covered in filth, holding a photo of the Word Trade Center on 9/11 with a banner declaring: “I was there,” but he really wasn’t, and that infuriated many, including the model that did not pose with the photo, but was actually holding a helmet, which was later doctored with photoshop.
Robert Keiley, the model, is a fireman as well, but didn’t join the FDNY until 2004. The ad appeared in a campaign for Worby Groner Edelman & Napoli Bern, a law firm, that is representing 9/11 victims.
Law firm senior partner Marc Bern insisted it did nothing wrong: “It was all appropriate, due to the release signed by [Keiley],” he said. “We are trying to help the victims of 9/11.”