UNADULTERATED. ABSOLUTE. BARBARIAN. FICTION.

See Exclusive Clips And Meet The Filmmakers Behind The First Ever Feature Documentary On He-Man!
At POWER-CON: Saturday, September 24th, 2011 5:00pm-5:45pm

Toy Masters is the first ever feature-length documentary about the worldwide billion-dollar phenomenon that inspired an entire generation of children: Masters of the Universe (MOTU). Filmmakers Roger Lay Jr. and Corey Landis have tracked down all the key players in search for the answer to the question: “Who actually created He-Man?” The filmmakers will be screening exclusive material from the documentary and participating in a Q&A at this years Power-Con, being held at Four Points By Sheraton LAX on Saturday, September 24th, 2011, from 5:00pm-5:45pm.

Toy Masters is still in production, but legions of MOTU fans are already buzzing with anticipation. It is likely the film will reach an even wider audience once released, (a la King of Kong), for the controversial rivalry between former Preliminary Designer for Mattel, Roger Sweet, and former Toy Designer for Mattel, Mark Taylor, (both of whom are claiming bragging rites for the initial concept behind He-Man), makes for a compelling, and highly entertaining film.

Filming all over the U.S., Toy Masters will feature interviews with the key creative personnel behind every version of the best selling toy line and all incarnations of Masters of the Universe on television, film, stage, and print, tracing the inception and ups and downs of the fantasy juggernaut.

The inaugural Power-Con, a convention for fans of He-Man, She-Ra and Thunder Cats, is taking place in Los Angeles, September 24th-25th. As part of the event, Urban Archipelago Films will premiere 20 minutes of never before seen footage from the upcoming documentary film Toy Masters: chronicling the meteoric rise and fall of the MOTU franchise, as well as the years of struggle for credit over its origins. The preview will be followed by a Q & A session with the filmmakers: Roger Lay Jr. (director/producer) and Corey Landis (producer, co-writer), and various special guests moderated by Robert Meyer Burnett (director of Free Enterprise and Femme Fatales). Also scheduled to appear (subject to availability): Gary Goddard (director, 1987 Masters Of The Universe film), Mark DiCamillo (former Marketing Executive, Mattel), Joe Morrison (former President, Mattel Entertainment Division), and former Mattel designers Ted Mayer and Mark Taylor.

Power-Con is being held at Four Points By Sheraton LAX, 9750 Airport Blvd., Los Angeles, CA 90045 – Saturday & Sunday, September 24th-25th, 2011. Open to the general public, a 1-day pass is $25 per person, a 2-day pass is $40, and kids 12 & under get in FREE!

The Toy Masters screening and Q&A at Power-Con will be held on Saturday, September 24th, 2011, from 5:00pm-5:45pm, in the panels area of the San Diego Room.

For more details visit the Power-Con official site: http://www.thepower-con.com/

Follow TOY MASTERS on the Facebook group for updates, including exclusive details on how you can be one of the first to see the film. Or go to the official website for the film: www.toymastersmovie.com

About the Filmmakers:

Roger Lay Jr. (writer, producer, director)

Roger Lay Jr. studied film and television production at the University of Southern California’s School of Cinema-Television, and The Los Angeles Film School. He began his career working for the production staff on the hit television series “Everybody Loves Raymond.” Producing credits include: HBO/ThinkFilm’s “95 Miles To Go” starring Ray Romano, as well an the recently released Sci-Fi Feature “Chrysalis”, based on the short story by internationally acclaimed author Ray Bradbury.

Roger Lay Jr. was the recipient of the Best Feature Award at the International Horror and Science Fiction Film Festival for his production of “Ray Bradbury’s Chrysalis.” He has also served as a segment producer for the annual Los Angeles Holiday Celebration on PBS, and has produced and directed multiple music videos and promotional spots for such clients as Sony/BMG, Universal Music Latin, and Warner Music Latin. Roger is also a contributing writer for the New Ray Bradbury Review (Kent State Press). He is also the director of the upcoming documentary film “Toy Masters: How He-Man and Mattel Conquered the Universe” and is currently working on the re-launch of the cult 80s sci-fi series: “Captain Power and the Soldiers of the Future” for Gary Goddard Entertainment.

Corey Landis (producer, co-writer)

Corey Landis grew up in Ohio and graduated with a theater degree from Ohio University where he appeared in classical & contemporary works. Upon moving to Los Angeles, Landis scored a recurring role on “That ’70s Show” as the young Red Forman. Since then, Landis has appeared in a variety of commercials and shorts and starred in several feature films, including “Dinocroc Vs. Supergator” (with David Carradine), “Ray Bradbury’s Chrysalis,” and the upcoming “Dracula: Reborn.” He is also a screenwriter, a singer-songwriter with three albums of original material, and a painter. You can see him next in the comedy webseries: “The Bomb Shelter.”

About Urban Archipelago Films:

Since its inception Urban Archipelago Films has been responsible for the production of varied commercials, music videos, feature films, and special content for DVD and the web. Some of their most recent projects include: the film adaptation of Ray Bradbury’s “A Piece Of Wood,” and ThinkFilm’s “95 Miles To GO” starring Ray Romano.

A recent notable project is the feature film “Ray Bradbury’s Chrysalis,” based on the short story by the acclaimed author of such classics as “The Martian Chronicles” and “Fahrenheit 451.” The film was the recipient of the Best Feature Award at the International Horror and Science Fiction Film Festival, and is now available On Demand and DVD from Lightning Entertainment and E1 Home Entertainment